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Direct Mail is Still Leads the DM Sector

  • 6 months ago
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  • 1

New technologies keep coming into the picture, resulting in evolving advertising possibilities. These updates heavily affect mediums like rich media, handheld gadgets, digital billboards, SEM, etc.
In this wake, this is easy to explore new strategies and overlook traditional ones. But, direct mailing is still one of the most reliable and effective ways to reach your target audience. With this strategy, you can reach a wider audience than you do with other mediums. In addition, you get a richer list and targeting opportunities.
With direct mailing, you benefit from few restrictions on message contents and formats. There are no filtering or blacklisting issues.
According to International Communications Research, people prefer receiving things via direct mail. The organization conducted a study to find that nearly 73% of participants prefer receiving new product announcements by mail. In addition, 18% of them prefer to receive the same via email. About 86% of people prefer direct mail for official correspondence, like financial reports, bills, and bank statements, compared to 10% for email.
One of several surefire ways to reach your target audience with the least chances of getting ignored is to send direct mails. It’s a personal, profitable and tangible way of marketing and advertising.
Though the way of direct mailing may evolve, it will always be a part of the mix of smart, direct marketing companies.

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