In most every day, every customer you have and want goes to the mailbox to look for bills, letters, news and information. Additionally, people want products and ideas that can make their lives better. Your postcards can actually help them decide on products, services and ideas from you. If you’ve really taken the time to identify your targeted audience and put together a killer offer for them, they will thank you with their business.
For variety, you can mix it up with different size postcards (see below), offers and headlines as well as set-up automatic mailing schedules for future mailings based on seasons or cycles. If you start and stick to a regular postcard mailing program, you’ll increase your TOMA (top of mind awareness) and convert ordinary sales leads into on-going income streams to grow your business!
You can also expand the amount of information contained in a postcard by doing a fold-over Double Postcard.
Using the latest technology, you can even personalize a postcard with variable text and graphics. Make sure your postcard contains all the response generators: the headline, the benefit, the offer, the close, and the call to action.
Many companies focus on the cost per postcard. With that approach it is easy to make inexpensive direct mail postcards -but that may be all you’re getting. Here at PrintMailers.com, we measure the postcards ability to increase your business. Our clients have discovered that using direct mail marketing is the most strategic investment they have made.
Included in Price