Letter Package is also known as ‘Rolls-Royce’ of the direct mail world. All letter packages include the top 10 direct mail pieces for the apparent reason that letter packages are best-selling.
Relationship building, education, removing hindrances are some of the significant components of letter selling. So try to grab the maximum advantage of these options.
You can personalize the letter and utilize the personalized data while sending around 250,000 direct mail packages. By personalizing the letter, you can show that you are personally sending the letter.
Are you looking for lifestyle demographic or personal information on your mailing list? If yes, then you can think about different ideas to send you a letter to prospective buyers. You can send coupons to people for their spouses upcoming birthday by referring to a list of birthdates.
You can consider the following ideas to boost the response and engage readers:
You have to ensure that your mailer attracts customer attention when they open the mailbox. Your envelope is the deciding factor that the customer will be curious about and will open the envelope or set it aside for later or throw it into a trashcan.
When you attract customer’s attention, give them detailed information by adding a well-designed Brochure mailer. Add colours and large images in a brochure to make them attractive.
The content of the brochure should be detailed and more educational than sales. Mention the offer with a guarantee and give your potential customer reasons to make an order after reading the booklet. Make sure to remove their doubts through the brochure.
You can print, fold and insert letter mailers into a #10 window envelope that includes a minimal copy of 2 colours on a single side.